Microsoft has plans to 'further monetize' Xbox Live this Christmas

Published on April 16th, 2012

Microsoft has plans to 'further monetize' Xbox Live this ChristmasMicrosoft has plans to “further monetize” Xbox Live this Christmas, according to the LinkedIn profile of one its employees, suggesting that new premium services could be rolling out to the online network later this year.

According to the profile, a “strategy to further monetize Xbox Live subscriber base” has been coined by Microsoft’s Group Product Planner Praveen Rutnam to “be implemented for holiday 2012”.

But how could Microsoft further monetise its online service?

An Xbox Live Platinum subscription service has been rumoured for years, which could include access to premium services currently unavailable on the network.

It was also rumoured recently that Microsoft could be ditching its Microsoft Points system for an alternative ‘real-money’-based system, rumoured to work similarly to PlayStation Network’s money wallet.

Of course, the firm could just be planning on rolling out a bevy of avatar Christmas outfits to bump up the cash flow, but we’re expecting something significantly more substantial, like additional premium TV services or cloud-based gaming.

Expect more on Microsoft’s monetisation strategy at E3.

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