EA Sports’ President Andrew Wilson has said that any game without some form of connected online play is “dead media”, speculating that the quality of games will soon be determined by their ability to “connect [the player] with tens of millions of gamers around the world across platform”.
“Like a 90 rated game is the expectation on console,” said Wilson talking to GamesIndustry International, “moving forward a 90 rated game supported by an annual service that connects you with tens of millions of gamers around the world across platform is going to be the new definition of quality.”
EA has been keen to stress the importance of online connectivity in recent years.
Last week, the firm said that it has plans to migrate all of its brands, which includes Mass Effect, FIFA, The Sims, Need For Speed, Dead Space and Battlefield, into connected “online universes”.
The move would let players access various aspects of their game on different devices. For example, letting FIFA players practice their free kicks on their iPad or updating their kit on their iPhone, before automatically transferring these changes into their console game.
EA Sports was also the first publisher to introduce a controversial online pass system.
But considering the trouble EA has faced with its online options over the last 12 months, particularly with server disconnections, damning accusations of security leaks and its decision to shut down the servers of certain titles, Wilson’s comments could appear somewhat ironic.
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