Activision have released early sales figures for Call Of Duty Modern Warfare 3, declaring it the biggest entertainment launch ever.
It has generated $400 million in the US And UK alone, and shipped some 6.5 million units.
“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” Bobby Kotick, Activision Blizzard CEO said.
“Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time.”
Tags: Modern Warfare 3
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