Microsoft cans UK Inside Xbox

Published on May 9th, 2012

Microsoft cans UK Inside XboxMicrosoft has cancelled production of its Inside Xbox programmes across Europe, following last week’s decision to ditch the programme in the US.

Inside Xbox, which includes the award-winning show Sent U A Message, has been a regular community-driven feature on Microsoft’s Xbox Live network, broadcasting weekly shows to Xbox Live users since its introduction in 2008.

The first-party show will be replaced by a “third-party content model”.

More ads, then.

“Following the news last week that that Inside Xbox in the US was to cease production, the team in Europe has been investigating what makes most sense for them and the Xbox LIVE community as they continue to strive to deliver the latest gaming and entertainment news for users across the region,” read a statement on the blog of Xbox’s Larry ‘Major Nelson’ Hryb.

“As such, they have decided to move away from the current first-party produced content model and transition to a third-party content model, which will provide timely and locally-relevant content to users across more of the EMEA markets.

“Whilst this means that the Inside Xbox brand will effectively be retired in Europe, the focus remains on continuing to provide the Xbox LIVE community with the latest and best in games and entertainment news and information.”

Inside Xbox host Dan Maher took to Twitter to thank fans for their support.

“So, to be clear and succinct: Inside Xbox is no more, as are our jobs,” he said. “Your support during the last four years has meant the world to us.”

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