EA’s European Boss Jens Uwe Intat has said that Battlefield will eventually take over from COD as the number one shooter on the market.
Speaking to Eurogamer, Intat said: “We’ve shown that [we can take back top spot] in the football space with FIFA. We were behind. We rewrote the engine. We came back with a superior game. It took us a few years, but now we are the clear market share leader in that space, and we want to do it again.
“It takes a few iterations, but it’s doable.”
“This is obviously top priority for us,” Uwe Intat said. “Battlefield this year is a critical priority of what we’re doing. We are also very ambitious, and we obviously have a clear competitor out there, who in the past for quite some time has dominated that space.”
Battlefield 3 launches on October 28 on PC, PS3 and 360.
Tags: Battlefield 3
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