Microsoft Doubles Down on Xbox in the Battle for the Living Room

Published on April 8th, 2013

All media solution key to console surpremacy apparently.

In a surprising move Microsoft has announced that it has sold off its successful IPTV business Mediaroom to Swedish tech-giant Ericsson, so it can focus on making Xbox the “premium entertainment service that delivers all games and entertainment consumers want.”

Microsoft Doubles Down on Xbox in the Battle for the Living Room

Remember Windows Media Centre? That was a big deal back in the day as well.

If you happen to boot up your Xbox 360 today, you’ll see the system’s main menu awash with all sorts of advertising, streaming options, movies and music, and that’s something Microsoft wants to continue beyond the current generation of consoles.

“With the sale of Mediaroom, Microsoft is dedicating all TV resources to Xbox in a continued mission to make it the premium entertainment service that delivers all the games and entertainment consumers want – whether on a console, phone, PC or tablet. And with 76 million Xbox 360 consoles around the world with 46 million Xbox LIVE members, it is a mission that gets us out of bed in the morning,” announced Yusuf Mehdi on Microsoft’s own blog.

“It is not a mission that we can achieve alone. We want to partner with the industry to deliver the next wave of innovation in games and consumer entertainment. We will partner with content creators, studios, labels, networks, content aggregators, operators and distributors to make this happen. We believe the future of home entertainment is one where TV becomes more simple, tailored and intelligent. We believe the best is yet to come for this industry.”

Microsoft has tried a ‘all-media solution’ before with Windows Media Centre and, well, it didn’t exactly take off.

With the impending arrival of both the PlayStation 4 and whatever next Xbox platform Microsoft are working, it’s clear that the battle to own your living room won’t just be judged on gaming terms alone. Instead it’ll be the multimedia angle of both these systems, or more specifically the ability to stream a wealth of content, which Microsoft believe will give it the edge in the impending console wars.

2013 is set to be very interesting indeed…

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    1. Posted by An Tran on April 18th, 2013, 12:46

      Finally a place where I can get reliable sources for my blog.

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