Xbox to pass on August and September events in favour of smaller experiences.
Microsoft has announced it will not be making an appearance at two of the industry’s major gaming events: Gamescom and Tokyo Games Show.
The news was confirmed by Xbox’s Larry Hyrb AKA Major Nelson who said the company wishes to focus on smaller experiences for press, partners, retailers, and customers.
“As you saw at E3, we have a solid line-up of games launching this holiday, along with other entertainment experiences,” said Hyrb in a statement on his blog.
“We’ve changed our approach a little, though. This year, Xbox will be focusing on smaller, more localized promotions and experiences for press, partners, retailers and customers around the world. Which means that as you might have seen on some of the news sites today, we won’t be taking part in gamescom or Tokyo Games Show this year.”
“Both are still important shows for the industry, and we do wish the organizers well.”
This shouldn’t come as a major suprise for Tokyo Game Show goers as Microsoft’s never had a large gaming presence in Japan but their choice to pass on Cologne’s Gamescom is a little unusual.
Microsoft joins both Nintendo and Sega as company’s side-stepping the German expo, which last year saw attendance numbers of over 275,000.
source: Major Nelson’s blog
Tags: E3, Microsoft, Xbox, Xbox 360
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