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Project Ten Dollar
EA Outlines its second-hand countermeasures
Written by Jon Denton, 11 February 2010
EA's John Riccitiello has outlined EA's countermeasure against second-hand game sales, Project Ten Dollar.
360Zine Issue 39
For our latest Mass Effect 2 coverage, click here to download 360Zine Issue 39 for free.Every EA game, starting with Mass Effect 2, will now come with a code which entitles the user to free content. If someone buys the game second hand, they'll then have to purchase the code from EA for $10 dollars.
The second hand games debate continues to rage on, but it's hard to argue with a business wanting to ensure that the majority of its game's sales earn them profit, as opposed to retail reselling multiple times.
Talking to BusinessWeek, Riccitiello outlayed the plan, as well as confirming that EA is latching multiplayer onto all of its releases in FY2011. Signs that the company is shifting its strategy back towards exploitable profit - a good idea, considering its recent losses.
Mass Effect 2 coverage available in 360Zine Issue 39 - click here to download it for free!
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