Codemasters' James Wakelam has said that "online multiplayer is absolutely why" people choose to pick up Xbox 360 and PS3 over any other console, and that the reason for not including an online mode in the Wii version of F1 2009 is because the majority of Wii gamers "are looking for a social experience that can involve all of the family".
Speaking to Square-Go, F1 2009's producer said:
"We decided not to introduce any online components for (Wii and DS). We wanted to focus on what we thought were the main reasons people bought these consoles.
"Had we been working on PS3 or Xbox, these online multiplayer would have been a given because that is absolutely why people buy those consoles."
Is it, James? Really? While we can understand the importance online multiplayer has, is it really the deciding factor for the majority of gamers looking to pick up a console?
Most would argue yes - online multiplayer is obviously the reason why Modern Warfare 2 sold as much as it did. But then, first week sales for Assassin's Creed II tend to contradict James' views, providing evidence that there is still a huge market on 360/PS3 looking for a decent single player experience.
But if that is indeed the views of developers, we're worried. The day the single player campaign dies will be a sad one indeed.