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Greenberg: Leaving Blu Ray Was The Key To Success
Less cost, more sales...
Written by Jon Denton, 16 March 2010
Microsoft's Aaron Greenberg has explained that the key to the 360's continued success against the PS3 is his company's decision to pass on Blu-Ray and hedge its bets on digital distribution.
Speaking to Edge magazine, Greenberg said "being $100 cheaper is part of the reason we're nearly twice their installed base".
"Sony bet on the physical disc, and there are costs associated with that," said the exec.
"The fact that we're able to offer a console starting at $199 is a benefit of not being burdened with that cost."
Greenberg added: "For us, our bet was on digital distribution, that was the future - the ability to play 1080p movies with no disc, no download required; we have the largest movie and TV library, the largest HD library of any console."
Thanks, VG247.
