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Call of Duty franchise branches out to new genre
The lucrative Call of Duty series takes on the action adventure genre.
Written by Steven Williamson, 03 March 2010
A new entry in the highly lucrative Call of Duty series has been confirmed, but much to our surprise it won't be a first person shooter!
Activision revealed that the title, set for release in 2011, will be developed by its own studio, Sledgehammer Games, headed by Glen Schofield and Michael Condrey who left the Electronic Arts subsidiary Visceral Games to form the company.
360Zine Issue 37
For our latest Modern Warfare 2 coverage, click here to download 360Zine Issue 37 for free."2010 will be another important year for the Call of Duty franchise," said Mike Griffith, President and CEO of Activision Publishing.
"In addition to continued catalog sales, new downloadable content from Infinity Ward and a new Call of Duty release, we are excited about the opportunity to bring the franchise to new geographies, genres and players."
The Call of Duty series has long been one of the top first person shooter franchises, so branching out into what Activision describes as "the action-adventure genre" is obviously designed to maximise profits from the extremely popular Call of Duty brand.
It's going to be very interesting to see what they come up with.
Modern Warfare 2 coverage available in 360Zine Issue 37 - click here to download it for free!
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