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EA: Dead Space Extraction is a gamble
EA Games' president Frank Gibeau thinks that releasing M-Rated content on family-friendly machine is risky business
Written by David Scammell, 30 June 2009
EA Games President Frank Gibeau believes that releasing Dead Space: Extraction on Wii "is a gamble", but that there is a market out there that the publisher believes will be "interested in the Dead Space: Extraction experiment."
"There has been some M-rated high-quality games released recently on Wii that we've taken note of," Gibeau said to Gamasutra, "and that's why I think Dead Space: Extraction is a gamble."
"It's a calculated risk. Can a high-quality experience like that that appeals to a more mature audience work on the Wii platform?"
PlayZine Issue 28
For our latest Dead Space coverage, click here to download PlayZine Issue 28 for free."We spent a lot of research, time, and understanding that the customer dynamics of who's actually playing on the Wii, do they own multiple platforms, are there really gamers on the Wii, or is it mainly families and youth? But we think we've found a market on the Wii that would be interested in the Dead Space: Extraction experiment. We're going to take a gamble and build that market."
You can certainly include us in that market, Frank.
Dead Space: Extraction is a first person Wii-exclusive prequel to last year's outstanding survival horror that seeks to explain the events leading up to Isaac Clarke's arrival on the USG Ishimura.
A sequel to Dead Space is currently in development at Visceral Games.
Dead Space coverage available in PlayZine Issue 28 - click here to download it for free!
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