3DS price cut damaging Wii U

Published on August 3rd, 2011

Nintendo President Satoru Iwata has admitted the company is worried that the effects of the 3DS price drop could affect early sales of its next console, the .

Speaking with investor’s following the announcement of a price drop, Iwata said that the cut may have damaged the consumer’s trust in Nintendo fearing that potential buyers may hold out for a price cut.

“With regard to the influence on the Wii U, what we have to take most seriously is that the price markdown could damage the trust of the consumers who bought the Nintendo 3DS just after the launch,” he said.

“I feel greatly accountable for it. Our decision of the price markdown this time has a side effect that, at the launch of the Wii U, people may feel that the price might drop in the near future if they wait. What we will be able to do to recover the consumers’ trust before the launch of the Wii U is very important to us.”

Iwata added that more details regarding the Wii U’s release date and price would be announced in 2012.

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    3DS price cut damaging Wii U

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