a single click. All you need is Adobe Reader.
For use with either a modern browser, or an RSS program.
EA: "Having substandard product doesn't wash"
EA exec comments on the publisher's focus on quality, labels PES as "struggling"
Written by David Scammell, 06 November 2009
EA has said that "having substandard product" simply "doesn't wash" with the gaming public these days, and that "single player experiences are no longer the future".
Speaking to attendees at the EA European Winter Showcase held in London earlier this week, Keith Ramsdale, Vice President for UK and Ireland for Electronic Arts said that the "quality bar (for games) has moved on considerably and having substandard product doesn't wash these days".
P3Zine Issue 35
For our latest Battlefield coverage, click here to download P3Zine Issue 35 for free.Hold up. It wasn't that long ago we were playing Need For Speed: Undercover or Lord of the Rings: Conquest, Keith.
The exec then went on to claim that "single player experiences are no longer the future" and that "there are very interesting times ahead", before singling out PES as a "struggling" franchise and revealing that he felt 2009 was "a FIFA and Call of Duty year".
Ramsdale's comments mirror EA's newfound philosophy in turning out quality games, as exampled by this year's Need For Speed which - as the VP was quick to point out- has been the franchise's highest rated title in years.
And with games like Battlefield: Bad Company 2, Mass Effect 2, Left 4 Dead 2 and Dante's Inferno all hitting store shelves over the course of the next few months, that quality looks set to continue for a while yet.
Battlefield coverage available in P3Zine Issue 35 - click here to download it for free!
»View more Battlefield features...
