EA Sports has already expressed firm intentions to be at the forefront of 3D gaming when it all kicks off, and it may be sooner than we think.
In an interview recently with CVG, EA boss Peter Moore stated that EA Sports could be the driving force behind bringing true 3D gaming to the masses.
"None of the games I've seen so far have been built that way - they've been regular games running in 3D. The real secret sauce will be when somebody says: 'I'm going to build this game specifically for a 3D platform," he commented.
P3Zine Issue 36
For our latest 2010 FIFA World Cup coverage, click here to download P3Zine Issue 36 for free.That "somebody," he says, could be EA Sports. So when will this happen and what game will EA first choose as the guinea pig for this technology?
We already know the impressive progress that EA Sports has already made with the FIFA series over the past few years, introducing features that we just don't see in other sports games: news tickers, 11 vs. 11 online and real-word integration with the sport to name a few, so there's absolutely no doubt in our mind that it will use the FIFA platform as a main showcase of the technology; it's just a matter of when.
During this World Cup we know that Sony and FIFA have teamed up to film 25 matches using Sony's 3D cameras. These matches can be viewed on any 3D-ready TV. Sky is going to be at the forefront of triggering a big demand for 3D-ready TVs this Spring when it launches Europe's first dedicated 3D TV channel. This service is set to be rolled out to hundred of pubs. Furthermore, Sky 3D will work with all Sky HD boxes and will initially be available at no extra cost for the consumer. That's significant.
EA Sports will be watching what happens with Sky and its 3D football with much interest over the summer. By the time EA does bring its first 3D football game out, European football-loving consumers will be ready for it and will have had a huge taste of the technology thanks to Sky. As consumers begin to buy more 3D-Ready TVs, which Screen Digest estimates will be 3.6 million TVS installed across Europe by 2013, EA Sports will be hatching its master plan to be at the forefront of 3D videogames.
The FIFA franchise should be the game to kick it all off, and it's not unreasonable to predict that FIFA 2013 could well be that game. Watch this space.
2010 FIFA World Cup coverage available in P3Zine Issue 36 - click here to download it for free!
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