THQ Core Games’ executive vice president Danny Bilson has said that "building original IP is the focus" for the publisher, adding that he aims to "build great, original, innovative experiences that are among the best in the industry" despite the increased financial risk.
"That’s what this mission is all about," said Bilson talking in an interview with GameZone last week. "With that high quality and that kind of innovation will come revenue and the ability to make more, and make cooler stuff.
"In great success you can take more risks creatively and get back to your first question of more bold, innovative games. Although I think we’ve got some in the pipeline that are pretty bold and innovative, they are commercial also."
First-person shooter Homefront is set to lead THQ’s original IP charge in March, which Bilson "absolutely" expects to outsell the publisher’s established sports franchises WWE and UFC.
And the publisher has plenty more original IPs in the pipeline too, including Tim Schafer’s upcoming XBLA/PSN game Stacking, Tomonobu Itagaki’s Devil’s Third, and Insane, a new project in collaboration with Pan’s Labyrinth director Guillermo del Toro.
It was revealed last week that the publisher also almost signed with Vince Zampella and Jason West’s new studio, Respawn.
But that’s not to say that the firm will be relying solely on original IP in the future. A third Saints Row game is currently in the works at Volition, as well as sequels to Darksiders and Red Faction: Guerrilla.
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