Head of EA Games, Patrick Soderlund said the publisher was version pleased by the Premium service’s performance and was far exceeding its expectations.
“We’re actually only two weeks into it, so it’s a little early to tell how this is going to pay off,” said Soderlund.
“It certainly looks very promising right now.”
Battlefield 3 Premium allows players to pay a one-time fee for all the game’s five expansion packs including those already available and the three launching between September 2012 and March 2013 with early access.
In addition to the DLC, exclusive in-game items, new features, exclusive double XP events, and Insider Tactics from developer DICE will be thrown in.
The service has been compared to Call of Duty’s ELITE program which launched last year with Call of Duty: Modern Warfare 3.
source: USA Today
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