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Microsoft streamlines Games for Windows
Any developer can now apply to put the GFW banner on the box, just in time for Windows 7
Written by Andy Griffiths, 18 September 2009
The Games for Windows banner hasn't been the runaway success that many expected and Microsoft are hoping to change the minimal impact it's had on the PC market by introducing a more streamlined application process. Any developer large or small can enrol in the self certification process which is linked on the right for your perusal.
According to the website the process will take a maximum of twenty-seven days and will offer publishers many benefits including appearances in newsletters, prominent space in Microsoft stores and a game page on for Games for Windows website.
The new process involves a developer downloading a self-certification tool, submitting the results to Microsoft and they will evaluate the application. Before companies had to approach Microsoft directly for their inclusion to the Games for Windows programme, but now all they need to do is send data and wait for a response.
Microsoft don't tend to do themselves many favours when it comes to the PC market but at least this moves shows that they are, at least, trying to do something with the GFW branding instead of just concentrating on the majority of their budgets on the 360.
This announcement also co-insides nicely with the launch of Windows 7, which is due to launch October 22nd. So far the verdict is out on whether that operating system is better for PC gaming but at least Microsoft are showing that they are thinking about the future.
Hopefully the new certification process will solve some of the pressing problems with the PC platform including specification issues and piracy, but we aren't holding our breath.
