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Battlefield Heroes is a runaway success
Sales of over $30m and 1.5 million users from 133 different countries spells success to us
Written by Andy Griffiths, 13 August 2009
Speaking to IGN, EA's E-commerce Analytics Manager Rommy Ghaly has spoken of some interesting trends in Dice's free-to-play shooter. Over 1.5 million users from 133 different countries have indulged in the cartoon-like destruction so far, with each gamer spending an average of $20 - totalling 30 million dollars worth of revenue.
PCGZine Issue 39
For our latest Battlefield coverage, click here to download PCGZine Issue 39 for free.Actual money can be spent on levelling up faster, new clothes and items, and special emotes to taunt your foes. The most popular items bought were vanity items, which accounted for 76% of all consumer spend, 19% spent on widgets offering XP bonuses and the final 5% was used to buy emotes, like throat-cutting and the laughing robot.
Smooth Criminals need only apply.Mr Ghaly also talked about player distribution, with 75% of the player base coming from just 10 countries (Germany, UK, United States, Netherlands, France, Sweden, Russia, Canada, Poland and Brazil). The forces on the battlefield are split much more equally, with 50.4% choosing Nationals and 49.6% choosing Royals. Neither side has any bonuses to the detriment of the other, so it must be a purely cosmetic preference - a testament to Dice's attention to balance.
Smooth Criminals need only apply.The full interview can be found on the right and is surprisingly frank, discussing a game which is still very early in its cycle. Expect a few more of this type of game to pop up in the future, because if EA's experiment is anything to go by, there's a great deal of money to be made.
Battlefield coverage available in PCGZine Issue 39 - click here to download it for free!
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