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Merger with Activision "hasn't changed anything", says Blizzard
The makers of World of Warcraft, StarCraft and Diablo still possess the "culture" and "values."
Written by Andy Griffiths, 27 July 2010
Blizzard Entertainment's Michael Ryder has used the launch of StarCraft II: Wings of Liberty to ensure fans of the PC-centric developer that since the merger with Activision in 2007, nothing has really changed within the company.
"Since we had our merger with Activision, it hasn't changed anything at Blizzard," revealed the VP and MD of internal operations to MCV.
"We make the same decisions in the same way we always have, and the relationship with Activision hasn't changed that."
Activision's reputation took a hit when former Infinity Ward staffers, including co-founder Vince Zampella and president Jason West, tried to sue the conglomerate for unpaid royalties.
PCGZine Issue 43
For our latest Starcraft 2 coverage, click here to download PCGZine Issue 43 for free.The publisher's out-spoken CEO, Bobby Kotick, has also impacted the company's standing with the controversial figure speaking of his wish to "take all the fun out of making video games."
Thankfully these issues haven't affected Blizzard's creativity and unsurprisingly for an entity making money hand over fist with World of Warcraft, it seems as though Activision let their partner do their own thing.
"For Blizzard, our culture is extremely important. It is actually the basis for how we do what we do. We have a really strong culture that has a number of values that we share with our offices around the world. That culture, those values, binds us together and it defines the way we want to behave."
StarCraft II: Wings of Liberty is the latest release from the well-respected game maker and is currently being adored by PC owners worldwide.
Be sure to check back for our first impressions on the long awaited strategy sequel soon.
Starcraft 2 coverage available in PCGZine Issue 43 - click here to download it for free!
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