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Activision Blizzard unveil CODE
Publisher of Call of Duty to help veterans integration back into society with a new $1 million funded non-profit organisation
Written by Andy Griffiths, 09 November 2009
Who says video game companies don't care?
Activision Blizzard will unveil a new initiative tomorrow tasked with helping army veterans integrate back into society. The Call of Duty Endowment (CODE) will be led by a council of former US veterans and will be backed by $1 million worth of the company's money.
"The joblessness rate that veterans should have, should be far less than the national average, not more. How do you expect people to actually join the military, if when they leave the military they can't integrate back into the free market they're supposed to be protecting?" explained Activision Blizzard's CEO, Bobby Kotick, to the Washington Post.
PCGZine Issue 36
For our latest Modern Warfare 2 coverage, click here to download PCGZine Issue 36 for free.It may seem like a bit of a marketing gambit, especially as Modern Warfare 2 is out tomorrow, but this announcement also co-insides with Veterans' Day. So don't be sceptical, you shameless husk of a human being.
This announcement should coincide nicely with the mass media controversy surrounding Modern Warfare 2's not so politically correct content. We aren't going to judge and let you decide, as the game's release is upon us.
Gaming companies should take note - if you want to be accepted by the conservative, non-game playing, sections of society, donate some money to a worthy cause.
Whatever the motivations behind such an initiative, we prefer to take this announcement at face value and congratulate Activision Blizzard for their philanthropic donation.
Modern Warfare 2 coverage available in PCGZine Issue 36 - click here to download it for free!
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