The day after the Formula One championship reached its epic conclusion in Abu Dhabi, Codemasters has spoken of their joy of having F1 2010 in their portfolio and how other publishers dismissed the license’s potential.
In an exclusive interview with GamesIndustry.biz the British publisher’s CEO, Rob Cousens, spoke of his frustration that despite good performances both critically and commercially, Codemasters still aren’t recognised perhaps as much as they should be in the industry.
"Where it’s particularly galling is where you come off of the back of a 2 million-seller that’s F1 2010 that any other software house in the world, regardless of size, would like to have in their portfolio… a number of whom had that opportunity and dismissed it," revealed Cousens.
"I challenge anyone that wouldn’t want that. I’m sure they’re all knocking on Bernie Ecclestone’s door, trying to take the license away from us.
"In the same way that I believe Electronic Arts with FIFA have done a tremendous job – that’s come about because they’ve got 20-plus years invested in development; it’s come about with Codemasters and racing because we’ve got 20-plus years of development.
"It’s not the last two years that we’ve put into F1 2010 – the game has had the benefit of the expertise, the technology, the DNA that is Codemasters in racing."
Any gamer worth his salt knows that Codemasters are the go-to developer when it comes to quality racing titles, with GRID, DIRT, TOCA Touring Cars, Race Driver and most recently F1 2010 showcasing the studio’s substantial talent.
Here’s hoping F1 2011, DiRT 3 and GRID 2 continue the company’s impressive heritage.
Tags: Codemasters, F1 2010
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