OnLive UK Demand Overwhelming

Published on September 26th, 2011

Demand for streaming games service since its launch in the UK last Thursday has been “overwhelming”, ’s VP of Games & Media John Spinale has told GamerZines, revealing that the firm had not been expecting the level of demand that the service has been experiencing over its launch weekend.

“So far (demand has) been overwhelming,” said Spinale, speaking to us at Eurogamer Expo.

“The intro promotion’s pretty strong. You can come in and try out the service for free – there is no subscription fee at the start – then you can play on the PC or Macintosh instantly. Then if you want to rent or buy games you can do that, and your first purchase is just £1. People are going crazy over that. It’s a pretty good deal.”

However, teething problems meant many users were left unable to try the service, with servers filling to capacity on launch night.

“It’s a little unexpected demand which is a high-class problem to have. Similar to when the Wii launched, it’s inventory problems but we’re pretty rapidly smoothing all of that out.”

OnLive is a cloud-based gaming service which lets users play top-end PC titles on any home computer, iPad, or their TV via a microconsole.

The service launched in the UK last Thursday, with free microconsoles being handed out to attendees at last week’s Eurogamer Expo.

The service offers a platform for gamers to buy or rent games, or sign up for what Spinale calls an ‘all you can eat bundle programme’, a £7/month subscription that entitles users to OnLive’s games library.

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