Let's face it we should all be used to this by now, Microsoft have once again ignored PC gaming during their hugely significant keynote at CES. During a two hour presentation plagued by technical difficulties, there was barely any attention paid to the world's most widely used platform.
Games for Windows Live was mentioned once and that was to co-inside with the announcement of personal arcade spaces dubbed Game Rooms, where gamers can buy retro classics for between 240-400 Microsoft Points. Judging from the trailer this seemed more than a little reminiscent of Playstation Home and we can't imagine many PC gamers paying for arcade classics which can be freely played online.
Next up we had improved HD TV functionality for Windows 7 which touted watching five channels at the same time. Not to seem too ungrateful, but many PC users already enjoy streaming television on their monitors. This wasn't an announcement which surprised anyone and surely time taken up by this redundant feature would have been better served by anything else PC related.
How about 3D gaming? Well they did show off Dirt 2 in Direct X11 enhanced 3D and a selection of gaming laptops with impressive amounts of power. However again this was nothing we hadn't seem demoed before in much greater detail.
Microsoft were more than happy to trot out gaming's best when it came to the 360, but for the PC they only payed lip service with a few mediocre announcements. This CES has seen new information about Halo Reach, Fable 3, Alan Wake, Project Natal and Xbox Live. So what do we get? Another way to watch TV on our PC...
If the big M really are serious about empowering PC development they must be willing to evangelise the platform at every opportunity, and frankly yesterday's showing at CES was nowhere near good enough.