EA’s chief financial officer Eric Brown has been talking up Star Wars: The Old Republic, revealing that the publisher has a ten year plan for the game.
"Our assumptions for break-even and profitability are not seven digit subscribers. We think we can run and operate a very successful and profitable MMO at different levels," explained Brown, speaking at the Annual UBS Media and Communications Conference in New York.
"The key thing here is to really perfect the product. We’re shooting for an extremely high quality game experience. We view this as a 10 year opportunity."
For any game to last ten years would be a considerable achievement, but in the MMO landscape it isn’t unheard of. RuneScape will celebrate its ten year anniversary next year, with World of WarCraft and City of Heroes ready to commemorate the impressive benchmark in 2014.
Unfortunately a concrete release date has yet to be determined for Star Wars: The Old Republic, but it is expected to launch sometime in 2011.
Source: Eurogamer
Tags: Star Wars The Old Republic
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