During Activision Blizzard’s Q2 earnings call yesterday evening, Blizzard’s CEO Mike Morhaime revealed that World of WarCraft will receive an update similar in size to Cataclysm before the end of 2011.
Despite a second successive fall in subscriber numbers the CEO was rather bullish regarding WoW’s future, attributing the fall to a lack of fresh content.
“In terms of subscriber growth around the world, what I would say is what we have seen is that subscribership tends to be seasonal and driven by content updates,” said Morhaime, as reported by Morningstar.
“As we are heading further away from an expansion launch, it’s normal to [see] seasoned declines where the team is currently working on our largest content update since Cataclysm and that will hit later this year.”
The key to this new subscriber drive will be adding new content and by offering World of Warcraft in previously untapped territories such Brazil and Portugal, with Chinese and Russian versions still going strong.
What exactly this new update will entail remains a relative mystery, as does the delivery mechanism – it could be a boxed expansion or simply a new patch.
Whatever the case more will be revealed at Blizzcon which runs from October 21st to 22nd, and we’ll keep you updated on the major stories from the event.
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