Gaming’s longest running arcade brand faces liquidation…again.
Atari Interactive or more appropriately the North American arm of the legendary publisher/arcade/console manufacturer is filing for bankruptcy. This drastic step was taken amid fears the French parent company, which actually owns the Atari name, is facing substantial financial turmoil itself due to mounting debts and a falling share price.
The LA Times broke this upsetting news yesterday evening, but it’s worth pointing out that this isn’t the first time a company known as Atari has at and even gone through death’s door. In fact the Atari name was attached to two other companies that have been liquidated before; the first was Nolan Busnell’s Atari Inc. which went defunct in 1984, and the second was Atari Corporation which was split between JTS Corporation, Atari Interactive and Hasbro Interactive in 1996.
Atari Interactive is the third iteration of the company which has hit financial difficulties. The idea behind the claim for bankruptcy is that the remnants of the North American arm can stay together and form under another corporate umbrella.
May we suggest anything other than Atari? That name probably has a bit of a stigma attached to it at this point.
Tags: Atari Interactive
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