Marks & Spencer has shaved 30% off the price of all Nintendo handhelds – including the Nintendo 3DS – in a one day-only price promotion.
The promotion sees the 3DS knocked down to just £104, offering buyers a huge £30 saving off the average retail price.
At the time of writing, the retailer had the red, pink, white and aqua blue 3DSs available at the cut price, as well as savings on the Nintendo DSi and the DSi XL.
Nintendo famously doesn’t set a recommended retail price for its hardware, creating a greater sense of competition between retailers to offer the product at the cheapest possible price.
A price war during the build-up to the 3DS’s launch in March 2011 saw online retailers regularly knocking pounds off of their pre-order price in response to the competition.
The console usually retails for around £134.99.
Of course, there could be further implications behind the heavy discounting. Could Marks & Spencer be clearing stock prior to an announcement of the much-rumoured 3DS Lite at next month’s E3?
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